LUTTRELL PACKS Few artists are fortunate enough to have indis putable proof of the effectiveness of their pack designs. But in working for Bendicks, Freda Luttrell has earned the compliment of the cus tomers' demand for one of a series of her designs, coupled with a refusal to purchase the same sweets in a different box. Fortnum Mason and Romery's have also used the Luttrell Studio. Freda Luttrell has a flair for the unfamiliar in colour combinations, and a knack of composition that bridges the difference between barrenness and simplicity. But perhaps the most pleasing aspect of her work is an intelligent use of inex pensive materials, shown in these Bendicks packs. 4-i 154

Commercial Art / Art and Industry en | 1940 | | page 32