Few artists are fortunate enough to have indis
putable proof of the effectiveness of their pack
designs. But in working for Bendicks, Freda
Luttrell has earned the compliment of the cus
tomers' demand for one of a series of her designs,
coupled with a refusal to purchase the same
sweets in a different box. Fortnum Mason
and Romery's have also used the Luttrell Studio.
Freda Luttrell has a flair for the unfamiliar in
colour combinations, and a knack of composition
that bridges the difference between barrenness
and simplicity. But perhaps the most pleasing
aspect of her work is an intelligent use of inex
pensive materials, shown in these Bendicks packs.