News Sheet OEi: WATSON LIMITED 111 SHOE LANE, LONDON, E.C.4 158 to allow for specialisation in the later stages. All designs are closely followed up in the machine shop and, where possible, full-size ex amples are made by the student as a test of the form and of the manufacturing qualities. The de partment's experimental workshop (under the direction of E. C. Bottomley) is equipped on tool room lines, with facilities for testing and research. It is to be hoped that the Board of Education will not delay in pro viding similar opportunities for students in art schools all over the country. Having so far escaped the major horrors of war (always excepting the sight of Leicester Square being dug up outside our cellophaned windows), now seems to be a good time to grumble at the minor ones. The smartly typographical bulletins which used to please us in most mails have had humble reincarn ation as duplicated news sheets, telling us everyone's idea of how to build a Brave New World of reinforced concrete as soon as this nasty war is over. Pax illescum. The D.I.A. news sheet (the last to come in) is much more functional, however. It commences with a crisp invitation to pay past sub scriptions or take out a new one, and points out that the D.I.A. has moved to the Building Centre (158 New Bond Street, London, W.i), where temporary lecture and office accommodation has been provided by F. R. Yerbury (the new Chair man of the Council). This is succeeded by an apt reminder of the D.I.A.'s work as long ago as in 1915 It is timely to remind those who were not original members that the D.I.A. was founded in 1915, when the last war brought home so patently that we had lagged behind the Germans in design, even though Germany itself owed so much to William Morris and his craft-designers. The initiative then taken by the small group of artists and business men won the thanks and respect of the Government, and set the course for the Association's voyage till to-daypropaganda and action deriving from constructive thought to realise an ideal. The circumstances are far different to-day from what they were in 1914 in the field of industrial design. Largely as a result of the pioneer work of this Association, most trades are no longer entirely backward in design, and inter national standards have been widely accepted. Therefore a repetition of action taken in the last war is not desirable nor practicable. Never theless the Council believes that the D.I.A. has a service to perform in the development of our export trade in quality goods, and is offering to the Department of Overseas Trade the specialised knowledge which it enjoys in the matter of selection and exhibiting." An interesting aspect of the D.I.A.'s work in Birmingham has been the inauguration of Quizzing Meetings." The effect of these meetings appears to be happier than their title (which is too strongly reminiscent of Amos Starkadder's Quivering Brethren), for members submit productionsoften in their initial sample stagesfor open criticism by co-members. This has been responsible for many pro gressive and helpful suggestions, at a time when their adoption is possible. DOMOF speaking you saw the announcement It's extra ordinary the number of people who congratulate me on my decision to get around for a change, in fact, they seem to think it's necessary. Although, hang it all, there's very little I can learn about this business there's very little that's fresh, except, maybe, for the beautiful things' I discovered in the Photographic Studio. As a matter of fact, I often 1vondered what people meant when they asked to show me some specimens. Incidentally, Gee W. seem to have got a lot of things the others wouldn't mind having. Well I'll be seeing you." Artists Photographers Process Engravers Typesetters Stereotype! s Electrotypers Tel CEN 9131 (7 lines) ami sit LEEDS, L1VEIIPOOL. MANCHESTER

Commercial Art / Art and Industry en | 1940 | | page 36