HOW 10 AVOID WASTING PAPER:
MONOTYPE
how TO AVOID OTHER WASTAGES:
FOR YOUR REFERENCE
IN PLANNING WAR-TIME ECONOMIES
(1) Never cause undue WASTE IN TRIM. If the dummy is such that
the job "just doesn't" cut out of a Standard Size with minimum
(I") trim, it is better to RE-PLAN THE JOB accordingly.
Ask your printer to obtain for you (gratis) a copy of THE
SUB-DIVISIONS OF THE STANDARD PAPER SIZES,
a pamphlet published by ourselves and widely recommended.
(2) Study "word-count", in relation to legibility. Some faces "bump
out" the copy, others save space without looking cramped or small.
G. F. Wilson's A SYSTEM OF CASTING-OFF COPY
(2s. 6d.) shows at a glance the average number of characters
of any "Monotype" face in any size to any measure. It
is amazingly accurate. (P.O. should accompany order).
(3) Make every inch WORK, and MAKE THE MOST of every ream,
by using strikingly EFFECTIVE faces and layouts.
Our News Letter (gratis) is a source of inspiration to
Print Planners who know that the wickedest waste of
good paper is to cover it with shabby print! See also
overleaf for details of our Desk Book.
(1) Make sure your bill for CORRECTIONS is not unduly high
(a) Edit the copy consistently and thoroughly.
(b) Specify "Monotype" machine composition, so that you
may have the advantages of SINGLE-TYPE correction at
case. It saves time and cost.
(2) Select a printer who can set, in his own plant, without any make
shift, ANY job you need, at highest known output-speed.
Remember that although "anybody can QUOTE a low
price", only the most up-to-date methods can JUSTIFY
a low price. "MONOTYPE" machines are peculiarly
adapted to 20th century requirements, hence they assure
definite COST-SAVINGS.
SUPPLEMENT TO "ART AND INDUSTRY"
REGISTERED TRADE MARK
