HOW 10 AVOID WASTING PAPER: MONOTYPE how TO AVOID OTHER WASTAGES: FOR YOUR REFERENCE IN PLANNING WAR-TIME ECONOMIES (1) Never cause undue WASTE IN TRIM. If the dummy is such that the job "just doesn't" cut out of a Standard Size with minimum (I") trim, it is better to RE-PLAN THE JOB accordingly. Ask your printer to obtain for you (gratis) a copy of THE SUB-DIVISIONS OF THE STANDARD PAPER SIZES, a pamphlet published by ourselves and widely recommended. (2) Study "word-count", in relation to legibility. Some faces "bump out" the copy, others save space without looking cramped or small. G. F. Wilson's A SYSTEM OF CASTING-OFF COPY (2s. 6d.) shows at a glance the average number of characters of any "Monotype" face in any size to any measure. It is amazingly accurate. (P.O. should accompany order). (3) Make every inch WORK, and MAKE THE MOST of every ream, by using strikingly EFFECTIVE faces and layouts. Our News Letter (gratis) is a source of inspiration to Print Planners who know that the wickedest waste of good paper is to cover it with shabby print! See also overleaf for details of our Desk Book. (1) Make sure your bill for CORRECTIONS is not unduly high (a) Edit the copy consistently and thoroughly. (b) Specify "Monotype" machine composition, so that you may have the advantages of SINGLE-TYPE correction at case. It saves time and cost. (2) Select a printer who can set, in his own plant, without any make shift, ANY job you need, at highest known output-speed. Remember that although "anybody can QUOTE a low price", only the most up-to-date methods can JUSTIFY a low price. "MONOTYPE" machines are peculiarly adapted to 20th century requirements, hence they assure definite COST-SAVINGS. SUPPLEMENT TO "ART AND INDUSTRY" REGISTERED TRADE MARK

Commercial Art / Art and Industry en | 1940 | | page 4