From this point of view, light effects must be co-ordinated with architecture and the effectiveness of the advertisement must be founded upon such a combination. Jlluminative advertising demands its rights of architecture, and this demand confronts the architect with the task of so ordering his building that its aspect by day and by night should blend in a harmonious whole. Telefunken- Lichtreklame in Berlin Entwurf: Trias, Berlin Telefunken Jlluminative Advertising in Berlin Designer: Trias, Berlin

Gebrauchsgraphik de | 1931 | | page 27