Beitage Jum .Deutsche* Droeter; Weihnocftfcheft 1930
Prof. GEORG TRUMP
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Anwendungsbeispiele ous ailen Gebieten de^ Akjildenz |njddes Werbedruckes zeigen
die groBe Wirkung der r.nlio und geben ifinervArfregungen, mil der neuen Schrifl
SchriflgieBerei H, Bertbold AG, Berlin SW 61
Neues zu gesfaifen.
Pages from the "City" Sample
Book of the H. Berthold A. G.
Recently Trump has also engaged successfully upon the creation of type. His "city" puts a number
of the other new types to shame and reminds us that they are but reactionary echoes of weak
historic forms. Trump's script, founding on the grotesque, leads on to a style which combines ob
jective simplicity with originality. The "City" is severe, as the times demand, and yet its purity and
significance impart to it a certain technical beauty.
In the "City" Trump has proved to us the practical utility of his type. This booklet, got up by
H. Berthold A.G. in the most modern spirit, has been enthusiastically accepted as a model specimen
of contemporary printing art and became one of the "Fifty most beautiful books'The combination
of "City" type and photograph give us advertising material of arresting novelty and charm. Here
Trump the painter has his say next to Trump the photographer and Trump the maker of pictures,
and his subtle play of colors and spaces creates commercial art within the boundaries of the
technical. Translated by E. T. SchefFauer