These three comparisons point out a path. It certainly would not be right, for instance, were one
to attempt to design German posters which should resemble the English poster in style and feeling,
for he who goes journeying does not do so in the hope of finding his own customs and conditions
of life in another country, but in the hope of experiencing something new and strange. Therefore
it is right for each nation to express itself as much in accordance with its national character as
possible in its travel propaganda, without attaching any political meaning to the word "national".
Besides the countries preferred by tourists and the hotels which profit thereby, the railway and
shipping lines as well as the motor-bus services make use of the landscape poster as a means of
advertising. This may be correct, but I rather think that they lay too much stress upon this con
ception. It is just as important that traffic concerns should lay stress upon the route itself as
something essentially attractive. The comfort of the journey, the conveniences offered by the
particular enterprise in question, are arguments as weighty as the goal itself. The shipping
companies have for the most part recognized this factor, and make propaganda for sea voyages
for health and recreation. The railway and the motor-bus are still very cautious in this respect,
and seem to put very little faith in such advertising arguments.
The development of tourist traffic has given rise to thousands of propaganda and landscape
posters. Romance and objective report are the two principal persuasive arguments. In future,
however, when it is a case of advertising for means of transport, for more attention should be
paid to accentuating the argument for the comforts of travel. Trans, by E. T. Scheffauer.
Piduresrjue Landjcapr in Old Hamburg
Pholo by Hans Breurr, Hamburg
Plakate der Reichszentrale
"Summer in Germany is the Perfection of the Beautiful" - M.Twain
Information and Handbooks from all Tourist Agencies and Travel Bureaux
Auskünfte und Werbefchriften
durch alle Reife- und Verkehrsbüros des In- und Auslandes
Posters issued by the
"Reichszentrale für DeutscheVerkehrswerbung"
(National German Tourist Propaganda Office)
Am Rhtin iDiï Marluburg bri Braubachl Phot Aug. Rupp. Berlin