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dock sous Aem Sehzkasten!
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Signal
Calligraphic Advertisements on the March!
They are the coming fashion. Proof: "Signal"
is already being imitated. But "Signal" is not
only first in point of time--it also has a tech
nical advantage: "Signal" comes out consi
derably narrower. "Signal" saves space, for
5 lines of Signal give as much as 6 lines of
any similar script. "Signal" headlines look
as if they had been carelessly written with a
pen yet they come out of the box of type!
Signal has long since undergone its baptism
of fire and proved its advertising value.
Signal saves more space and makes a deeper
and also a more personal impression upon
the reader. What more can one demand
Signal Script Type, always a Signal Succes.
Signal's march to victory is increasing its
pace. The pages of International Advertising
Art show various advertisements which plain
ly prove the high advertising value of Signal.
Signal Script Type can also be obtained in
English and American sizes and proportions.
H. Berthold AG, type founders, Berlin SW 61
LA
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boyer p finden auch in dieser „Gebrauchsgraphik" verschiedene An-
