IduèeUandsckdfief fnacscAleecn Signal lauft ecUeU signaUsied den Scfolg tf. bEr^oloM5 a ul m a m u- essere* jER^14 s W ga^ V/\E BVlOA^i x O u/ecden qcefie Itlode, Btwtis: Signal Jfindel scU&h 0VLack(<dgec\ Alec Signal Aai nun jeinmal den zeiilicken IfocsipAng. - And einen sacidLcken xUvzü: Signal spaci Jlaum, denn Jfünf. Zeilen Signal entspcecken elwa seeks Zeilen einec AUn- licken Sckcifl. Signal-Scklag-zeilen seUen aus, als wacen sie e&en .^luckiig Aingesckcielen - And stammen dock sous Aem Sehzkasten! Signal Aestand langst die Teuecpco&e dec Wec&ekcafi. Signal spact stackec Am Jlaum. Signal widd Auf den £esec liefec And yec- sënlickec. l/Oekc lafli sick Aaum i/edangen o z ,Gsi— h.be^hOLD zeigen, die den hohen Werbewert der Signal deutiich belegen O </1 Z Oi CO 01 Ul l/l l/l Ul 0 a. X O l/l O 0 1 1- ui CO <0 l/l Z Z Ul iCHR>FT G\ V.£\P^( STUtf 03 m 73 -i o X 73 O m i/i i/i m 33 m C O X m i/i i/i Z Cl rn Z -n 03 73 03 m 73 I- Signal Calligraphic Advertisements on the March! They are the coming fashion. Proof: "Signal" is already being imitated. But "Signal" is not only first in point of time--it also has a tech nical advantage: "Signal" comes out consi derably narrower. "Signal" saves space, for 5 lines of Signal give as much as 6 lines of any similar script. "Signal" headlines look as if they had been carelessly written with a pen yet they come out of the box of type! Signal has long since undergone its baptism of fire and proved its advertising value. Signal saves more space and makes a deeper and also a more personal impression upon the reader. What more can one demand Signal Script Type, always a Signal Succes. Signal's march to victory is increasing its pace. The pages of International Advertising Art show various advertisements which plain ly prove the high advertising value of Signal. Signal Script Type can also be obtained in English and American sizes and proportions. H. Berthold AG, type founders, Berlin SW 61 LA <3^ 03 m 73 X O O l/l O X 73 O a X O l/l O O O X l— ot Ul m LA LA m 70 m 03 m 70 r* LA O cpZl G aFRUHSV/6 - n p l T ^QS ^arsc'1*emP0 ^er Signal beschleunigt sich sichtlich. Sie boyer p finden auch in dieser „Gebrauchsgraphik" verschiedene An-

Gebrauchsgraphik de | 1932 | | page 5