FRITZ LOWE N dliM Foto Verlag Ullstein S zeugt tür den guten instinkt des Veriages Ullstein, daft man sich beizeiten einen Mann wie Fritz Löwen als Illustrator und Werbegraphiker verpflichtet hat. Die originelle und dabei sehr elastische Art, mit der sich dieser Künstler den standig wechselnden Bedürfnissen auf dem Ge- biet der Buch- und Zeitschriftenpropaganda an- gepaftt hat, beweist noch einmal die Wichtigkeit und Unentbehrlichkeit solcher Talente. Löwen hat erstaunlich viel und erstaunlich vielseitig ge- arbeitet. „Dame" und ,,Querschnitt",„Uhu"und ,,Koralle"sind von ihm mit Umschlag - Zeichnungen IT is evident that the publishing house of Ullstein has an instinct for good work, for the firm took care to make sure of securing such a man as Fritz Löwen as illustrator and ad vertising artist. The original and most elastic manner in which this artist adapts himself to the continually changing needs of book and magazine propaganda, evidences once again how indispensable and important such talented men can be. Löwen has already done an astonishing amount of work and this work is amazingly versatile. He has done covers for the "Dame", the "Querschnitt", the "Uhu" and the "Koralle". In between he designs book-covers, posters, extra numbers, illustrationsand although these tasks are all in accordance with a regular publishing program, yet each represents a perfectly original and surprising solution of the particular problem it presented. What is the characteristic of all these Löwen designs, what distinguishes them from others? It is that they give an extract, as it were, of what the reader desires to find in his magazine, never design 27

Gebrauchsgraphik de | 1933 | | page 47