P R A G E R
the "Weser Zeitung" by the
use of the little paper boats.
And when a tourist is sitting
in the dining-car, glowing in
the heat of noon, how he
longs for a bottle of Fachinger
water, presented as appetiz-
ingly and invitingly as on
Willy Prager's poster. This artist not only knows how to take a picture, he also knows how to put
it to good use in the service of propaganda. To use it rightly, that is, without any falsities of re
touching or doing it violence by wild experiments in style.
Fore here, too, our tastes have undergone a change. The day of composite photos is past. What
we look for to-day in advertising, is not a display of startling novelties, whose purpose is often
only to disguise a lack of technique, but simple and clear effects which shall pacify and satisfy the
eye. We therefore give space to Willy Prager's photographs and believe that they fully entitle
him to that high place in this particular branch of commercial artistic development, to which his
artistic and workmanlike abilities would seem to assign him.
Translated by E.T. Scheffauer