Verlag Merkel Kienlin G.m.b.H. Esslingen-Neckar
B R U D I Prospectus for wool
the form it takes, which must be part of it. The decisive moment is not only the theme itself, but the striking
optical effect. This is proved by the propaganda reproduced here, used in recent years by the firm of
Merkel Kienlin, wool manufactures. The designs are the work of Walter Brudi of Stuttgart, a pupil of
Schneider, who is to-day a teacher of commercial art and typography at the Höheren Graphischen Fach-
schule in Berlin. Brudi's talent is fresh and aggressive, and he attacks his problems from a purely graphic
standpoint, with regard to the technical possibilities of expression, without weighing himself down with
theoretical ballast. In addition, his work has an ideal inherent logic and unity which, as one of the
leading factors of successfull publicity has contributed largely to his success.
Merkel St Kienlin
G. m. b. H.