as an aid to advertisinghas made steady progress in recent years. The fresh possibilities became too great for the individual. The logical line of development followed teas from the illuminated business house to the street of lights and the quarter of the town where light was used for publicity purposes. By means of light it was possible to make the appearance of a town an entirely new factor in tourist propaganda. The architecture and its harmonious lines are only fully revealed ivhen they stand out clearly illuminated against the night sky. As a matter of fact, the enti re external appear- Bk ance of a town can be made a neiv and ■k beautiful publicity feature AK by light

Gebrauchsgraphik de | 1936 | | page 57