A V.I.S. EVOLUTION OF TYPOGRAPHY IN ITALY J 53 GIUSEPPE PAGANO: In no other country was the development of typography so strongly influenced by tradition during the nineteenth century as in Italy, where, however it was not so much a case of an inner traditional tie as of more external influence and stimulus with regard to form. The taste for the neo-classical (i. e. variations of 15 th century models and Bodoni's style) was most noticeable in practice immediately after the War and until a few years ago. This movement performed a twofold service, for in the first place it exercised the effect of a healthy repercussion on the degenerate symptoms of the Liberty period and, secondly, it also provided the best typographists with a secure basis for exercising the craftsmanship of their vocation. 1 his movement, however, also had the disadvantage that it restricted the development of contemporary typo- graph} This restrictive effect was all the more difficult to overcome because, in addition to all the influences of tradition and of the typographical examples provided by England and Germany, development was still hampered by dialectic misunderstanding, so that it was only the neo-classical style that could give typography a pronounced Italien stamp. The controversy between the upholders of neo-classicism and the advocates of a modern typographical taste still continues, hut the contrasts between the style of graphic expression of earlier centuries and the requirements of the present day are being increasingly recognized both by the public and by the graphic artists themselves. A* $0 f*Y A* *V 5* VETRO ITALIANO D I SICURE Direzione: MILANO - Via Arona N. 2 - Telefoni: 90-714 PISA MIIANO TORINO - Filioli TORINO ROMA GE Z Z A - 9 0-715 - 90-716 NOVA EIRENZE NAPOU Inserat fur Glas Advertisement for glass

Gebrauchsgraphik de | 1937 | | page 81