59 19 11 19 15 19 18 19 20 L oprranona plu im portants dalla macca nlca nulla lavorazions in aaria lo atampag- gio ha rlchiaato nal prograsslvo aviluppo a parlazionamanto 1 In- troduziona dl attratn dl altisaima praclaio- na a di dlapoaitivi au tomatic! II Raparto e coalituita da piu di quaranta macchir.a di ptccala a madia polan- aa Abbiamo intaao ti- luatrara nalla totogra- lia una dalla macchioa la t alamento dal al cromo-niehol della ratiatanza dl 90 kg al mmq una dalle Id i parazloni oacaasarla a romplatara quosto pezzs alia yalocita dl IIS colpt al miouio Industriekatalog Industrial prospectus Entwurf Design G. M O D I A N O catalogue of motor cars in romantic style or in that of a missal. Italian typography is now generally archi tectural in style, which is clearly expressed in the forms of script, the arrangement of the space, and the entire constructive work. The natural appreciation of the Italian genius for balance and moderation leaves no room for an extremely plastic style of expression, and even in the treatment of figures there is an obvious endeavour to remain in a strictly graphic atmosphere, which finds expression, for instance, in a preference for photography as against sketches, or in providing stimuli by abstract plastic work and not by picturesque impressionism. This undeniable architectural trend is, however, proof of typographical vitality, and, especially, an intelligent interpretation of the traditions of the Italian Renaissance and of Bodoni's style. Translated by w. l. Campbell iaggio coatplaaaivo dalla macchlna a precaduto da montaggio porziali individual! tala montug- plasatvo dalla M d S do il montaggio ateaao oparal cha tra-

Gebrauchsgraphik de | 1937 | | page 87