unaffected and at times almost bur
lesque humour therein displayed is irre
sistibly human. One hardly feels that
here machines are being offered for sale.
Are not these delightful illustrations in
tended to show above all how pleasant
a thing life can be; how much more com
fortable and amusing it could be made
and incidentally more profitable to
the owners of such machineswith the
help of such amenities? Amazingly
simple too are the means used to stimu
late curiosity and arouse interest. The
delightfully roguish elements portrayed
in these compositions radiate an at
mosphere of happiness and well-being.
This effect is obtained by a deliberately
economical use of humourous forms
and by a masterly skill in the employment
of direct contrasts of black and white.
Where, however, colour is introduced,
the ingenious devices of half-tone tints
have been avoided. In clearly, almost
roughly etched strokes is to be seen the
course of both processes of printing,
now side by side or intersecting as
occasion demands. Droll and amusing
always, ever bewitched as by a goblin
and yet full of innate charm. Just as
there are people from whom it is im
possible to take a joke amiss, so in the
bold flights of the Mills' advertising
genius one is always prepared to find
unfeigned pleasure. Captivating is the
natural freshness of the compositions as
well as their charming unaffectedness
which is the outcome of that rare
wedding of commercial shrewdness to
an artist's vision. Such an alliance not
only swells one's banking account, it
also enriches the heart.
Translated by Flora Salmond-Volkmann
The Great docker! A modern pay
out table to help you capture all
the payout business in your terri
tory. docker has everything the
player has been asking for: sus-
penseful acfiJn, unexpected thrills,
a real chance for accomplishment,
and juicy rewards. There's no such
thing as a disappointing play on
P. locker: every five cents .produces
♦Mills Railroad Pay Table serves player, opera
tor and locution with unvarying satisfaction whioji, in
the technique of coin machine operating, meays a heavy
Cash «ox every week. Priee $133. at your jobber's or
direct from Mills Novelty Company, 4100 Fullerton
Avenue, Chicago. Illinois. Gotta match?
GENTLEMENwhen an operator wrote me today and said: "Mills
Railroad is easily the best payout pin table ever put on the
market!", I couldn't help feeling his enthusiasm, but at the
same time I couldn't get excited. For many weeks now letters
Just as potent. Just as glowing, as his have been passing over
my desk. Not a customer has ever expressed anything but com
plete satisfaction over cash box results The price of Rail
road, the 7-slot, 27 pay-station table with new motor payout,
is 1135, F.O.B. Mills Novelty, 4100 Fullerton, Chicago, 111.
will be the ONE and ONLY table in
your territory for many months.
See those seven horses? When
you push your nickel in the slot,
f rom one to seven of those horses
light up. Maybe only one. Any one.
Maybe two, three, or four. Maybe
all seven. It varies, but averages
Hbout three selections per nickel.
At the same time the odds changer
posts up new odds for Win, JMace.
and Show. The player reaches
Show Position by getting seven or
more Kicks, Place 14 or over, and
Win 24 or over. The new circular
kickers give a type of action never
before equalled on a payout table,
and guarantee a variety never be
fore possible. There are seven
holes, corresponding to the Seven
Selections and if the ball goes in
the hole numbered the same as
selection, the player gets the odds
earned by the number of Kicks he
has piled up. Players often get
plenty of kicks but fail to match
selections, or they match selections
without getting enough Kicks. The
table is drenched w ith ."Come-on,"
its almost .mpossible for a human
being to tear himself away once
he starts playing. That's why the
Great Clocker, in its first major
engagements in typical locations,
has piled up earnings of $10. $20.
and even $30 in a single day I
Advertisements and pamphlets
Post Time profits of $75 to 150 per week
are right down your alley, eh Operator.'
This great Mills Pay Table is the leading
seller this month on most jobbers' floors.
Price $139:50. F.O.B, Chicago. Mills Novelty Co.,
4100 Fullerton Avenue, Chicago, Illinois.