i*#*icg.cvtag s&d 5-5 3um 1959 8 that is simply pulsing with vitality. But he can do this without puzzling the beholder as to the meaning of the poster which one glance suffices to grasp; the impression created is thus all the more arresting in its elemental force. Such a simplifying of the simplest and, in this way, easily understood formula ensures Hohlwein's posters their wellproven arresting and convincing publicity appeal. Translated by Flora Salmond-Volkmann

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