1 I CT£ipUatb2eu(aruJ5 fcrunduj 11102cm romoiut cuncirractum irnpcfa caracrerr üinidllTimo «pn mopjoanme or ïolonu Tflicolai TJcnfonfbcio' niqjrqui fiimajrurj adbibuerf: vt fUauequocB fincntioUurrrg firflaboratihjjmprcflumaaw üijB. 2Tnno faJutiB.fficcfcbxn-Bic.iS.frpttbil. Venedig Johann von Köln 1481 Zaragoza Paul Hurus Um 1490 animals and fabulous beings. Great was the variety of designs in use at the time as is evidenced in the contrast between Kachelofen's bearded armourer in which the German love of detail is revealed (incidentally the mark is copied from one of Martin Schongauer s engravings), and the Italian mark printed by Bevilaqua. This mark is equally impressive with its well-balanced design in which a sparing use has been made of ornament. These craftsmen of the Middle Ages were experts in the art of producing effective marks as may be concluded from the flags, coats of arms, seals and owners' marks which have come down to us from those days. The printers of the time shared this medieval talent. Their marks are not overloaded with mannered ornamentation; their designers kept strictly to essentials, and yet there is something bouyant and vital about these old emblems. They "appeal" not only as pictures like the basket designed by the Italian printer Gerla (i. e. basket) or the heron which is the emblem of anUlm printer named Reger (which means heron), but as designs with vigo- Lyon Matthias Huss 1486 32

Gebrauchsgraphik de | 1940 | | page 76