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Jeitium
Zeifungskopf
Title of a Newspaper
is characterised by a healthy humour,
sunniness v and now and then delightful
suggestions of baroque gaiety just like the
architecture and landscape of his own
native town. "Laughing wood" is the name
he aptly gave to a few issues of his wood
cuts. And the wood does laugh; for the
effects the artist achieves actually emanate
from the peculiar character and texture of
the material. Rother's woodcuts are vigor
ous compositions and essentially German.
Cheerful, thoughtful and yet full of sentiment
they resemble the works of another Fran-
conian Rudolf Schiestl who died prematurely.
Rother, however, has another quality that
justifies his ranking beside the most talented
advertising artists of the day. He is a man
of vision with a vivid imagination and ideas
of amazing multiformity in rich abundance.
Actually Rother is a sculptor by profession.
He was nearly forty when in 1929 he turned
his attention to graphic art. In a very short
time he had a large circle of admirers.
Indeed it would appear that hardly a family
event could take place in the well-to-do
circles of his native town without Rother's
assistance in advertising it. The number of
New Year greetings he executed was very
considerable. He designed these season
able cards for printing houses, manufac
turers of household linen, sanatoria, cabinet
makers and other tradespeople who wished
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