Y/XU C^/v AC ccL~tc<, t NEUE DRUCKTYPEN NEW TYPE FACES GEMEINT 1ST IIIER DIE EINE DER NEUEN SCHRIFTEN AUS DEM HAUSE I.UDWIG MAYER FRANKFURT AM MAIN-OST NACH ZEICHNUNGEN VON HELMUT MATH EIS. SIE GEIZT NICHT MIT REIZEN UND BESITZT: MIT EINEM WORT <za "C,3 ibi iibtictv txe Lx e X. bx/x e if X e (xxxCix tCi xtxX,i^ie tx cits, llxe/xX. x-cxe t t~be(xix\e i ^(KiO^.S, c 1 b xix x e(Xcte b ec(x,et en-xy>-feixten.etc b C~> ec}LeHebcx,{ tpxli excef ctetx x(f^)ec^ tu, e^ebeix, t^eetibbe'enxtv^ien. etcvb oCeu.- nxexexetbtectx^ixibctcvb teenx, T^cVvZlZZZ in, ctle j^'eexxib beX,eetx,iixji/^~)ei eta, CCtxexXnxe exbclxelext ctieb b t x a ix~ix-e e tx exixb xt e txtx ctie txecxe Y^~^xtit eri bbx/xX-i~jI txxxi Ctx tx 11 ix e cefxct txxxx,axe i~ix e i yex be btxtxtxitixtx xitb e "cTiY Xe IX ic tXibctx bi e x X e t Xx-bebbiy e ceexct ctcctx t XX Xj te iX tx b<b x'C xiXtxCi x-bix be ixxte xtx Iift bx/x i:ybfxxtxx\ e^ixet x- txtxe ft,^eerecfet xtx t e tx nx,exctxeex ceexct beXx^,fetx beiix cxtb exeeceb tf^b itct itx y eet ex "Cy xcectiexe i \ee bxitxyeixetetx "CyXteeb-exxbeiietx beiteeixexe^ etx It is customary to furnish new types with a more or less lengthy recommand- atory word of explanation, a certiiicate of good conduct, as it were, which en titles it to be admitted to practical use. In the case oi „Charm" this hardly seems necessary for this new type script really has charm, and charm, as we know, gains admission everywhere. The individual, yet at the same time so familiar type will no doubt make its way and will be ideally suited to contribute essentially to lending appeal and success to the work of printers everywhere. Die Sdiriitgiesserei Ludwig Mayer. Frankfurt am Main, Hanauer Landstrasse 187-189, stellt aul Anforderung umfangreichere Froben gerne zu.

Gebrauchsgraphik de | 1958 | | page 60