radio. Enquiries from the press alone amount to
as many as seventy per day. Every month more
than 1,000 films are lent which are by no means
direct publicity but which by their strictly medi
cal or scientific character strengthen public con
fidence in ICI-products. With Mr. B. W. Galvin
Wright as Publicity Controller, a staff of more
than 100 people work in the Publicity Depart
ment on these and similar problems. Under the
Controller himself, the department falls into
two parts-Public Relations (Mr. Gordon Long,
Assistant Controller) and Publicity Service (Mr.
A. Q. Tollit, Assistant Controller)-which are
closely linked, for effective operation. The
reader of Gebrauchsgraphik will undoubtedly
be primarily interested in the artistic quality
and wealth of ideas of the graphic work. A few
figures: every month advertisements must be
designed and varied for about 500 publications
and each year about 1,200 different leaflets,
brochures and other promotional publications
have to be written, designed and produced.
Some other fields of work: posters, labels,
packages, calendars, house magazines. Whilst
the visual planning usually ripens in the Studio,
which is supervised by Mr. J. E. Maunton, the
resources of independent designers are tapp
ed at the same time. The work shown here de
serves special recognition since the publicity of
Imperial Chemical Industries is on so large a
scale while yet having a democratic common
denominator.
Depuis qu'en 1926 quatre des plus importants
consortiums chimiques anglais se sont réunis
pour fonder les Imperial Chemical Industries,
cette branche a connu une évolution sur-
prenante. L'lCI a en effet produit des matières
plastiques, des fibres et des médicaments syn-
thétiques - produits tout nouveaux a lepoque,
entrés aujourd'hui dans notre vie. A cette tache
capitale, qui consistait a fournir des matières
premières chimiques a l'industrie, s est ajoutée,
au cours des dernières années, la fabri
cation de produits finis, que Ie consomma-
ANCESTORS OF AN INDUSTRY
JOHN DALTON was the first to propound, in 1808, the theory that the atom was
the smallest particle ot matter imaginable—a theory that was not assailed until
more than a century later. A similar theory had been put forward by Den.orr.iui.
two thousand years earl.m, which was restated by Newton one hundred years
before Dalton. Where DaKon excelled was in formulating these theories m a way
that explained known chemical processes and enabled deductions to be made which
could be submitted to the tost of practical experiment All matt.-., said Dalton, is
composed ol a great number of extremely small particles or atoms. It is impossible
to conceive the number of particles in all matter but if the subject is lunlted-say,
to a given volume of a gas-it is clear that the number of particles must be finite
Chemical analysis and synthesis do no more than separate atoms one from another,
and reunite them. In other words, atoms are indestructible and cannot be created
Dalton also hold that It was possible and important to ascertain the relative weights
of different atoms, and he carried out experiments to this end
Dattori's theory, unaltered in its essentials, is still used to explain the laws ot
chemical combination.
The same curiosity
that inspired the
ancestors ot their
industry leads
I.C.I s scientists
and technologists
towards the discovery
and development
of new materials
and improved processes.
jimw
