M m Reinheit Drutkfnrbenfubriktn Gtbr. Schntidt GmbH i'riinkjurlMr/iu kohl Berlin I lowborn giv?tev ..or" dunkt slch aehr groB und ist - vielleicht mit Orund - stolz darauf. Oebietor eines Tumpels tm sein - Neuom abcr entzieht or slch mit wicbtigtuerischem Fliigelrauschen unci schwerfalllg schleppendom Flug Gellngt donnoch oin Go aprach und frugt man ..ihn" nacli Druokfarbon, so weirde or gereckten Halsos schnattern. dab cs ihm vollig ogal soi. out wolohon Karbon gedruckt würde. Die moorige Farbe seines TUrnpels wuro Überhaupt die einzige Wir dagegen kc-unen die groBo Farbsknla in der Nutur und im Druck. Druckfarben. fur die sich eino Empfeblung lohnt, sind dio von Gebr Schmidt Bs wiire bestimmt von grofJom Vorteii ftir Slo. unsere Unterlagen fiir Werbefaohleute aiizufordern. experiment because thes clients granted him absolute freedom. After two years with Bauer's Type Foundry Leu already had gathered big enough a store of good and interesting designs to enable him to open an exhibi tion of his own work in 1956. He did not, however, content himself with being a typographer but aimed at the career of a commercial artist. As an assistant to Art Director Christian K. Minzlaff of Hanns W. Brose's advertising agency he made himself familiar with all aspects of adver tising. He was not spared anything but went through everything: basic concepts of advertising, problems of organisation, how to handle free collaborators and even accounting. It was a very thorough preparation for his later career as a free lance graphic artist. After two and a half years with this agency Leu believed to have learned enough and decided to return to creative designing. After a short time as a magazine lay- outer he opened his own studio in January 1959. In the two years since, 51

Gebrauchsgraphik de | 1961 | | page 57