m m Hypodyname Regulationsstornng neuer Antrieb dureh Olaf Leu, fils d'un agent de publicité, devait suivre son père dans cette intéressante carrière. II acquit cependant tout d'abord une autre forma tion professionnelle utile, car il apprit la composition a la main et obtint MiDklang eine Störung eine Disharmonie if&w .'.-Vtt .il -Oa, Su Leu developed into a very active commercial artist. The samples repro duced here were created during that time. Most of them were designed with the help of photography and typography and frequently enchant by their vivid colors, Leu has found particular pleasure in the design of pharmaceutical advertising. He himself writes «there is no task more attractive than that of winning intelligent people-the physicians.» Leu's artistic models are American designers, such as Saul Bass, Gene Frede- rico and Herb Lubalin. The circumstance that Leu is not only his own photographer and typographer but that he also writes his own copy lends his designs that memorable unity of effect which is his ideal. Olaf Leu is married with a graphic artist who makes very gratifying contri butions. Hypodyname Regulationsstörung, Tagesmüdigkeit, vorzeitige Erschöpfnng, Antriebsschwache (z. B. in der Rekonvaleszenz), depressive Verstimmung, Leistungs- minderung beseitigt rasch und zuveriiissig Beactivan, das psyahotrope Energeticum. 1 Dragee enthalt als zentralstimulierendenWirkstoff 10 mg a-Athylamino-3-phenyl-noroamphan-hydrochlorid, eine neuartige Substanz, die in nnseren Forsobungslaboratorien entwiokelt wurde.ferner 10 mg Vitamin B„ 20 mg Vitamin B8,10 V Vitamin B.» and 100 mg Vitamin C. Wiederhersfcellung der physiologisehen Leistungsfahigkeit und DARMSTADT 52

Gebrauchsgraphik de | 1961 | | page 58