mit dem Zeichen océbestechen durch Konzeption und AusfQhrung. Walter plata Between San Francisco and Tokyo all teach ers at Schools of Design are dreaming of the perfect «corporate image,» and their students dream of being some day entrusted with this sort of problem. In the Dutch city of Venlo a group of architects, product de signers and graphic artists have succeeded in providing the firm VAN DER GRINTEN with a very successful «corporate image» whose graphic features are presented to our readers on the following six pages. In 1968 Jacques Peeters, who headed the group, re ceived for his outstanding achievement the most coveted trophy of Holland: the Frans- Duwaer-Award of the City Amsterdam. VAN DER GRINTEN produces and sells all over the world office equipment, photostatic equip ment for drawing offices, as well as the re quired foils and papers. All products and materials are distributed under the registered brand «océ.» This brand does double duty as trade-mark. Products, basic materials (un- sensitized foils and papers), partition walls Copying for the masses of the Middle Ages When printing was developed in the early 15 th century, an entire era came to a close. Block prints were soon followed by the sophisticated products of the letterpress, which were to remain almost unchanged for four centuries. They definitely marked the end of the Middle Ages, or, as this era has been called, the Age of Faith.In the history of art and technology a case might be argued for calling it the Age of Copying, for at no time in history did art meet copying needs so clearly. Some- may feel that this is confusing art with technology; however, Marshall McLuhan has convincingly argued that it is often the technology of the past that we experience as art. Polyester film in the drawing office Linke und rechte Seite: Innenseiten und Titel des Journals «communications» Left and right page: Pages and title of the journal «communications» Page de gauche et de droite: Pages et titre du journal «communications» Foto: MARTIEN COPPENS 46

Gebrauchsgraphik de | 1969 | | page 52