still fully isolated itself from the rest of the world and opened its ports only to coercion. The subsequent technical, scientific and - in some aspects - also cultural adaptation which re ceived a new impulse in 1945 and has con tinued to spread rapidly throughout the country until today, is one of the most fascinating evolutions of our time. The most impressive upswing of this export-oriented country natu rally entailed a corresponding development of all advertising media, hence also of the poster. In the form of the wood-cut the Japanese poster looks back on a long and venerable tradition which has led to rare heights of achievement. The world-wide commercial and industrial relations of Japan could not but call forth that advertising style which is properly defined by the adjective international in so far as its identical counterparts are to be found in all comparable industrial countries. But in a parallel stream the old tradition con tinues to live as vigorously as ever, although in a more contemporary guise. Quite evidently, there is also a third tendency which absorbs modern impulses but shapes them in a largely traditional mould. Inspite of their contemporary character, the latter posters are unmistakably JUN.30 JUL .14 ADMISSION ¥1.000. ¥700 TICKETS AVAILABLE AT NATIONAL THEATRE. PLAYGUIDES IN TOKYO. RESERVATION BY TELEPHONE ACCEPTED TEL.265 2838 NATIONAL THEATRE OF JAPAN MIYAKEZAKA TOKYO BUNRAKU PliPPET SHOW FEB.9—23 TICKETS AVAILABLE AT NATIONAL THEATRE AND PLAYGUIDES IN TOKYO RESERVATION BY TELEPHONE ACCEPTABLE TEL-265-2838 NATIONAL THEATRE OF JAPAN 8

Gebrauchsgraphik de | 1971 | | page 14