ADVERTISING ART IN POST-WAR ITALY
DIE WERBEGRAPHIK IM NACIIKRIEGS-ITALIËN
L'ART PUBLICITAIRE DANS L'ITALIE D'APRÈS GUERRE
Antonio Boggeri
[Texte francais: page 152]
Deutscher Text: Seite 151]
Like all the other decorative arts, Italian commercial
art marked time during the war at the place it had
reached beforehand. In reality there was of course no lack
of opportunity for stimulating the production of political
propaganda, but that is an aspect with which we are not
here concerned. It is enough to mention the modest contri
bution made by this illustrative and realist genre to the
progress of the modern graphic arts.
Italy's few commercial artists are self-instructed. The
absence of a strong tradition and the lack of specialised
schools explain the need for foreign contacts, already
severely tested by the long years of isolation, when the
production of the free nations was out of reach.
Attracted by advanced movements, like all other
young artists, the Italians turned for their inspiration to
rationalist architecture, the most fitting of schools for
difficult experiments. In creating works which took their
place on an international level, recent Italian archi
tecture was bound to exert an influence on the decorative
arts. It did so above all by way of the Triennale in Milan
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