CLEVE F. ADAMS 60 PICTURES IN BRAVURA BY MARC SIMONT designers as a rule did not exist in the United States. An artist who then undertook to do a book jacket usually was an adver tising artist, or a painter, or a letterer, or an illustrator. Book jackets, today, require more than a casual interest. Art schools have incorporated book jacket design in their curricula, and the young designers who enter the field are earnestly concerned with its problems. Twenty years ago book jacket assignments were easier to fulfil than they are today. To attract attention was of greater import than to represent the book. The artist received and accepted complete directives which left little to his ability of Participation in exhibiting is open to all American publishers and artists. The jury of five is chosen annually from the member ship. In the selection no preference is given to members, nor is the work of the jurors excluded. Since the object of the exhibition is to be a representative cross-section of the year's development no claim is made for best jackets. A jacket that, in the eyes of the jury, is poorly designed or otherwise objec tionable is not entered in the exhibition irrespective of the grade of success of the book. The Guild has gone on record castigating the type of book jacket that unduly and irrespon sibly proffers sex appeal as a form of sales appeal. 01ST THE a. rund fy. CimCH CJ&RffiS interpretation. Today, the book jacket designer often is given the manuscript of his book and also an opportunity to form his own reactions. His function is that of a reader who can express his impressions graphically. The scene has changed, and so have the players. In 1947 a group of book jacket designers in New York banded together and formed the book jacket designers guild. The Guild was founded for the purpose of widening the designers' background through discussions of cultural and technical topics, and also to record development in the field through annual exhibitions. Since that date exhibitions have been arranged every year, the first a retrospective show of the years 1940 to 1947. The exhibitions of the Guild traveled extensively in the United States under the auspices of the American Federation of Arts, at whose request the third annual show was duplicated and sent to Germany to be displayed in museums and United States Information Centres in all major cities of the three zones of Western Germany. The Guild also supplied the American book jackets for the "International Exhibition of Book Jackets" held in 1949 at the Victoria and Albert Museum in London. In 1950 a show of the "History of the Book Jacket" was arranged for the American Institute of Graphic Arts. An archive of book jackets compiled and currently amplified by the Guild is incorporated in the permanent collection of the Metropolitan Museum of Art in New York. 417

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