Amongst the finest in Europe
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ROLEX
Swiss Officially Certified Chronometers
4
THE ROLEX WATCH COMPANY LIMITED, GENEVA and THE AMERICAN ROLEX WATCH CORP., 580 FIFTH AVENUE, NEW YORK
Harrison's Ships' Chrono
meter. A still from the Story of
Time, the technicolor film epic of
man's achievements in time meas
urement, now showing all over
the world. Sponsored by Rolex,
with music specially written by
Guy Warrack, and played by
the London Symphony Orchestra.
FREE! Blueprint of Supremacy. The
fascinating exposé of some of the secrets that
make Rolex one of the finest watches in the
world. For your free copy, write to the Rolex
Watch Co., Ltd., Geneva, Switzerland.
Europe, ancient seat of learning and craftsman
ship, claims many great products and, as great
as any, fine Swiss watches. And when you think
of those superb productions the name of Rolex
follows automatically.
Take, for instance, the Rolex Oyster Perpetual
Datejust. First—completely waterproof, thanks
to the patented Oyster case. Designed exclu-
A summary of all that Rolex have achieved, the Oyster
Perpetual Datejust is surely a watch without peer
waterproof, self-winding, automatically showing the date.
This Datejust carries the Rolex Red Seal, the proud
symbol of the cream of the Rolex production. Any watch
that carries it has passed the tests of the Official Testing
Station of the Swiss Government, and has been awarded
its own Official Timing Certificate.
sively by Rolex, the Oyster case was the first,
and is still the foremost, waterproof case in the
world. And it's not just for the benefit of swim
mers, of coursethat exquisite Rolex movement
demands protection from all enemies, dust and
damp and perspiration as well as water. The
Oyster case sees it gets it.
Secondly—self-winding. The Perpetual Rolex
mechanism, working on a prin
ciple proved foolproof over 20
years, means that the watch, if
worn for 6 hours daily, will
never need winding. And that's
not just to save you trouble. A
self-winding watch is generally
more accurate than ordinary
watchesthe tension on the
mainspring is much more even,
much more constant, so the
watch keeps its amazing ac
curacy all the time.
Thirdlydate-recording. Silently, almost mi
raculously, the figure in the tiny square changes
every other time the hands point to twelve o'clock
Another Rolex advancement; another step in
the history of watch-making.
Lastly it's an officially Certified chronome
ter. It has passed the stringent tests applied by
impartial Swiss Government scientists, and has
been awarded an Official Timing Certificate.
There is a Rolex agent in most of the prin
cipal cities in the world why not see what he
has to offer?
