has held its third exhibition steilte zum dritten Male aus a exposé pour la troisième fois 1 ft/mum AGI (Alliance Graphique Internationale) Charles Rosner [Deutscher Text: Seite 304] [Texte frangais: page 312] Within 'GRAPHIC 57', an International Exhibition of the Printing Industry and Allied Trades held at Lausanne, Switzerland, 1-16 June 1957, AGI, now in its fourth year, with 80 members from 12 countries, held its third exhibition in a special pavilion. As in its previous exhibitions, members showed their latest work, of their own choosing, on a panel 4' 5" X 9' 5//. Editor lm Rahmen der Internationalen Ausstellung der graphischen Industrien, die unter der Bezeich- nung GRAPHIC 57 vom 1.-16. Juni 1957 in Lausanne stattfand, führte die Alliance Graphique Internationale (AGI), die jetzt 80 Mitglieder aus 12 Landern umfasst, ihre dritte Ausstellung in einem besondern Pavilion durch. Wie bei den beiden frühern Veranstaltungen, zeigten die Mitglieder ihre neuesten Arbeiten nach ihrer eigenen Wahl auf 1.35 X 3 m grossen Panneaux. Redaktion Dans le cadre de l'Exposition internationale des Industries graphiques, qui sous la dénomination de GRAPHIC 57 avait lieu k Lausanne du ier au 16 juin de cette année, 1'Alliance graphique inter nationale (AGI), laquelle rassemble actuellement 80 membres appartenant k 12 pays différents, présentaient, en un pavilion k elle réservé, sa troisième exposition. Comme dans les deux pre mières, les membres de l'AGI exposaient sur des panneaux de 1.35 X 3 m leurs travaux les plus récents, sélectionnés par eux-mêmes. Redaction fifty years and represented many countries. They demonstrated a change of social environment and habits, a change in the kind of demands made on artists and a change of reproduction techniques from autolithography to photolithography. The second parallel was between present-day applied graphic arts of one countrySwitzerlandas chosen by a Swiss jury, and the applied graphic arts from every part of the world as chosen by AGI artists as individuals. AGI rendered a great service to the acknowledgment of the designer's status through their exhibitions in Paris and London by emphasising the importance of the visual aspect of advertising art. Their demonstrations have tipped the balance Within a short span of life, AGI - Alliance Graphique Internationale - has already been able to stage three representative exhibitions in three countries in the last three years. The first, Art and Advertising in the World, at the Pavilion de Marsan of the Louvre, Paris, 1955, proved that the applied graphic arts of today at their best have a right to be placed side by side with museum pieces of decorative arts of the past. The second, Design in Advertising, held in London in 1956, succeeded in drawing a record attendance at the renowned R.B.A. Galleries. Here again AGI proved that there was a public for a show of contemporary advertising art on its own. In both instances the interest was wider and reached deeper than the highest expectations. The challenge at Lausanne in 1957 was a different one. The setting was graphic 5 7 where the AGI Pavilion was one of several and its exhibits were bound to compete for attention with halls housing the most advanced equipment of the printing and allied trades. Here AGI also had to meet the challenge of two other exhibits devoted to the visual aspects of the graphic arts. First: a retrospective survey of posters ranging from their 'Renaissance' in the days of Toulouse-Lautrec, Chéret and the Beggarstaff Brothers up to the between-war years, culminating in the works of A. M. Cassandre and McKnight-Kauffer; secondly, a display showing selected examples of contemporary Swiss applied graphic arts. The first parallel was internationalthe posters ranged over 296

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