Ma* t /■- w n 4SS& I vould have survived the criticism of arrogance, presumptuousness, if not hypocrisy, on ie part of the company undersigning such an advertisement. Criticisms were, of course, nevitable. However, the series has provoked and keeps provoking far more favourable pmments. Most of these are connected with requests for reprints of the entire series and monthly average of 600 sets alone are sent to schools and colleges in the United States, /here they are used for classroom discussion. In view of this it seems that the company's 'dvertising has succeeded not only in its proper field, but has also stimulated discussion 'nd thinking. Both effects were aimed at; both are proof of good advertising. Horace Mann tbc natu» education CONTAINER CORPORATION OF AMERICA 507

Graphis de | 1957 | | page 37