Renting a car vs.
renting a car and
"Never draw to an inside
Never go out with chorus
And never, never,never
touch your capital."
26) 28) Detail in original size and complete double-spread ad for Hertz car rentals.
27) Newspaper ad for Chrysler leasing. Art DirectorR. Wickstrom.
29)—31) Double-spread ads in full colour from a campaign for Newsweek magazine.
AgencyN. W. Ayer Son, Inc. Art DirectorElliott Manketo.
26) 28) Detail in Originalgrösse und ganzes Inserat für Hertz Autovermietung.
27) Zeitungsinserat für Chrysler-Vermietung. Agentur: Meltzer, Aron Lemen.
29)-31) Doppelseitige Farbinserate aus einer Kampagne für Newsweek. Agentur:
N. W. Ayer Son, Inc. Art DirectorElliott Manketo.
26) 28) Détail et annonce compléte pour la location de voitures Hertz-
27) Annonce pour le leasing ChryslerDir. art.R. Wickstrom.
29)—31) Annonces de deux pages en couleurs d'une campagne en faveur de la revue
Newsweek. AgenceN. W. Ayer Son, Inc. Directeur artistiqueElliott Manketo.
When you walk up to the counter of any of the
major rent a car companies, you have a right to
expect certain basic things from them.
If you've made a reservation in advance, you
have a right to expect that the car will be waiting
and ready to go when you are.
what you get when you rent a car. A car.
You should expect the car to be clean. And you
should also expect that it received more attention
since the last guy rented it than just running it
through a car wash.
When yougetout on the road, you have a right
to expect that the car will do more than start
That it will run at least as well as the car you
have in your garage.
All of this together is what's commonly
known as renting a car.
When you rent a car and a company,
you also have a right to expect certain
things, like your reservation should be kept,
your car should be clean and it should
But you also get things you don't expect.
You don't just rent a car. You rent a company.
You don't have to touch your capital
if you lease your cars or trucks from
Chrysler Leasing System. On the contrary,
leasing frees your capital so it can work for
you, wherever and whenever it will do the
Why not talk to a member of the
Chrysler Leasing System? You'll find him
If you can't come to us, we'll come to you. .Just
pick up the yellow Hertz phone that's in the lobby
of many large hotels and motels, and we'll send
a car to you.
If you're on vacation, we have tour folders
with motoringtrips for almost any part of the world.
This is what you get when
Jj n you rent a car from Hertz.
4 A car and a company.
If you're with your children or dog, we know
places that take children and dogs.
If you're traveling on business, we can help you
with local business information.
And in 28 major cities in the U.S.
we'll also give you our Survival
Manual. Containing every
thing from local traffic
laws to where to find out-
In towns where there
is no Survival Manual,
there's a Hertz girl who
can tell you all the th ings
that would have been in
it. And once you know
where you 're going, she'll
tell you how to get there.
She'll give you a map, and mark
down the best route.
Manuals for 28
major cities tell
that your wife
would want you
You'll find Hertz offices in over 100 countries
and more than 1000 cities and towns in the U.S.A.,
including some so small that about all you can do
is rent a car and go someplace else.
We not only have more offices than anyone else,
we have more cars than anyone else to put in them.
We not only have more cars, we also have
more different kinds of cars than anyone else.
If you want to drive something other than a
regular Ford sedan, ask for it when you make
You can rent new Ford Torinos,
Mercury Cougars, Mustangs,
Lincoln Continentals and about 28
other kinds of cars. We can get you
a convertible, a station wagon,
a sports car, or even a truck.
For all this, you might expect a
Hertz car to cost more than any othei
Generally speaking, it doesn't.
What's more, we have all
kinds of rates that are even
lower than our
airport rates, weekend
rates, even the new
747vacation rate. Worcnf in00
places around the world
And you re always Some so small that the Hertz office
sure to get our lowest is the mai°r industry-
applicable rate because the Hertz girl will figure
it out for you.
Even if you don't ask.
These are things you can expect when you
rent a company.
An experience quite different from
just renting a car.