[Deutscher Text: Seite 563]
[Tcxte francais: page 565]
Josse Goffin was born in Brussels in
1938. He studied graphic design at the Ecole
nationale supérieure de la Cambre before going
to Paris to work for advertising agencies.
In 1962 he returned to Brussels and set up
as a freelance designer and illustrator. His
success in this capacity must be measured
against the disinterest in graphic design
which is still prevalent in Belgium. Exam
ples of his work will be found in Graphis
144 (including the cover). An exhibition of
his illustrations was staged by J. Walter
Thompson in Brussels at the end of 1970.
Recently he has worked with the prominent
German art director Olaf Leu, who there
fore seemed the best possible author for
our article. Editor
Josse Goffin wurde 1938 in Briissel gejs
boren und studierte Werbegraphik an dej
Ecole nationale supérieure de la Cambre. An,
schliessend arbeitete er in einigen Parisefe
Werbeagenturen. 1962 ging er nach Brüssete
zuriick, wo er sich als selbstandiger De 0
signer und Illustrator niederliess. Gemessei v<
an dem in Belgien noch immer vorherr
schenden Desinteresse an Design ist sei®
Erfolg bedeutend. (Siehe auch Graphic
144). Ende 1970 veranstaltete J. Waltefi
Thompson in Briissel eine Ausstellung seiL
ner Zeichnungen. Josse Goffin arbeitet iif
letzter Zeit oft mit dem prominenten deutj
schen Art Director Olaf Leu zusammen;
der uns daher als Textautor bestens geeigj
net schien. Re da ktion.
I have always found illustrators to be friendly people, and the
Belgian Josse Goffin is no exception. It almost seems that
the illustrator, or more generally the human being with illus
trative inclinations, is in his essence more akin to the poet
than any other member of the pictorially creative professions,
such as the smart art director or the cunning photographer.
Josse Goffin, certainly, is a lyrical denizen of the realm of
illustration, which I like to regard in any case as a sort of
dream world, thus making the illustrator a dreamer with a
somewhat ethereal relationship to reality. An art director or
a photographer thinks in practical terms, and the more
realistic his approach, the more intelligent and apposite will
his productions be. This hard-edged style of the sixties and
seventies - chiefly of American provenance - is in marked
contrast to the thin-spun world of illustration. An art director
who commissions an illustrator may easily have the feeling that
he is setting himself free for the creation of something beautiful,
something not of this world, something idealized and rare.
Josse Goffin is one of the few outstanding illustrators on the
continent of Europe, and the originality of his style first sug
gested to me the idea of some European teamwork. For in what
does America's artwork excel that of Europe? In its finish.
Design in New York has produced teamwork of the very
highest standing. By comparison, teamwork in this field is
almost unknown in Europe, and certainly too little use is made
of the widening possibilities that today present themselves.
So here we have Josse Goffin, who is imbued with the
will and the talent to play a leading part in European graphic
design finish, at least in the domain of illustration. Of course
he only speaks French, whereas I don't, yet we have already
been working together for months. We understand each other in
our work, not in our words, and in this way we manage to
produce exactly the designs that we both envisage.
1) 2) Colour covers for booklets issued by the
Belgian tourist office.
3) Poster for an exhibition of pottery.
4) 5) Covers in colour for a series of classics
published by Le Monde, Paris. Art Director:
Jean Louis Faure.
6)-8) Illustrations from cards and leaflets for a
pharmaceutical to help patients put on weight.
presentes par Marcel Aymé
et suivis de "Perrault avant Perrault",
textes choisis et commentes par
1) 2) Farbige Umschlage für Broschüren der BeHI!
3) Plakat für eine Keramikausstellung vonP.Culotpi
4) 5) Farbige Buchumschlage für Klassiker-Ausju
gaben, erschienen im Verlag Le Monde, Paris®
6)-8) Illustrationen aus Werbematerial für eirp
.fomz-Medikament, das zur Gewichtszunahm^n
verhilft. Art Director: Keyser.
suivi de Scarron
Le Virgile travesti