What the experts say:
WALTER HERDEG, THE GRAPHIS PRESS, ZURICH
Size 12x9% in.
792 illustrations on
264 pages, 113 of them in
colour. Printed on finest
art paper and bound in
Balacron with full-colour
dust jacket. All texts in
English French German.
Price: S 30.00 SFr. 99.—
Modern Printer: One finds a unique selection in quite a variety
of unusual presentation: book jackets, magazine covers, house organs
and annual reports. These represent the more aesthetic presentation,
but the overall coverage in this edition of Photographis is undoub
tedly a rare treasure of the very best in commercial photography.
Design International: "...Who does not seek and need new ideas?
They are the daily bread of the designer. And the advertising designer
cannot exist without them either. Photographic experiments - Photo
graphis brings a wealth of good ideas in excellent presentation..."
Publisher's Weekly: "...This 'International Annual of Advertising,
Editorial and Television Photography' is always exciting, and
the current volume is the more so because of a new section devoted to
Journal of Communication Arts: .this well-known annual presents
the best from the world of photography in the usual, attractive manner
one has come to expect from the Graphis Press. Nowhere else
is it possible to find such a valid statement on the state of the art
Once again PHOTOGRAPHIS 73 strikes the balance
for international advertising and editorial photography
in the past year with a showing of 792 carefully
The issue will be, like its predecessors, an indispensable
aid to the art director, photographer and advertising
man in their search for telling ideas and for new modes
of expression. Creativity has unhampered scope in
modern photography, for technical progress in the field
has opened up new avenues of advance for imaginative
experimentation. The gap between the idea and its
practical realization has thus been narrowed, and
nothing need prevent a successful synthesis of adver
tising effectiveness with aesthetic satisfaction.
Please send me copy copiesof PHOTOGRAPHIS 73
at S 30.00 SFr. 99 - per copy postage and packing included)
Amount paid into one of your accounts (see page 538
Name and address
Send this order form direct to
The Graphis Press, 45 Nüsche/erstrasse, CH-8001 Zurich