[Continued fr»m page 504] frog-that might help to turn the ugly
duckling into the belle of the ball.
Of course this is all-or practically all-eyewash and moon
shine. At best the cosmetics will make your skin a little fresher
or make you smell slightly nicer than the girl next door. But
for most of us fallible and gullible humans they still have a
certain aura of magic. And since the preparations themselves
are mostly pretty dull to look at-pale powders or sticky
creams or green liquids-their aura really emanates from the
containers, bottles and boxes they are packed in.
This is not to say that packages for cosmetics are always
out-of-this-world figments of a slightly inebriated creative
imagination. They have at the same time to be artfully
adapted to their purpose, for they are going to live for some
time in intimate symbiosis with their owners. They have to
be discreetly efficient in coralling a lip or atomizing a far
fetched fragrance; in fact they have to be pleasant to live
with as well as good seducers - a rare combination indeed.
This is the challenge and the fulfilment of a cosmetic
package designer's life. He is selling beauty, so his packages
must be beautiful. And since every girl wants a cachet no
other girl has got (and men are not much better), each pack
age must have a mysteriously individual appeal.
All this makes heavy demands on a designer's imagination
and taste. Yet quite often, as our illustrations show, he proves
equal to the task. Many packages for cosmetics are in fact
beautifulthey have a subtle grace, an impeccable finish, the
glint of luxury, a charm that makes us want to pick them up,
use them, make them part of our image and our life.
Fortunately the cost of cosmetics is such that there is a
margin within which the package designer can disport him
self and body forth these bits of flattering urbanity and
mass-produced witchcraft which, if we don't watch out,
ecologists are going to snatch out of our hands for ever.
Designers Gest alterm
10) MASSIMO VIGNEI-|«fK'
11) 12) MONICA GRI>}l3
FLOOD/HOUSE OF] H
HARLEY ART DEP] <3(1
13) MARY ANN HARTRAT
14) HELEN NEUSHAEfUjy
CREATIVE DEPT. in]
Art Directors j Directeursuim>\
10) MASSIMO VIGNEli/féll
STEPHEN DUNNE t 'iV.
11) 12) GERALD ROS* B2
13) HARRY LAPOW tic
Agencies Agenturen /Agere -i\ v
10) UNIMARK INTERNET
13) LEHN FINK PR). (X
DESIGN DEPT. J fl