AVAR IRCE 1HC MEDUM good reasons to use Serif Gothic Bod <$d reasons to use. Souvenir Demi good reasons to use 26d ABCDEFGHIJKLMNOPQRSTUVWXYZ A KOI 0 H M ft 01H M M t Al M ft M S S a ST M H J M V W abccdeefghi|klmnopQfSttuwwwxvi'Z 12334567890 «'"-$«% 26 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 aobcdeef fghijkkjmnopqr rsst tuvwxyzz. ADCDE€FGHIJKLLMNOPQRSTUVWXYZ I234567fl90(&..::!?""-*S«%)() Souvenir Light Excellence in typography is the result ol nothing morethan an attitude Its appeal comes from the understanding used in its planning: the designer must care In contemporary advertising the perf ect integration ol design elements ohen deman dsunorthodox typography Itmayrequiretheuse of compact spacing, minus leading, unusual sizes and weights, whatever is needed to improve app earance and impact. Stating specific principles or guides on the sub)ect of typography is difficult be cause the principle applying toone job may not fit Souvenir Medium Excellence in typography is the result of noth ing more than an attitude. Its appeal comes fr om the understanding used in its planning; the designer must care. In contemporary advertis ing the perfect integration of design elements often demands unorthodox typography. It ma y require the use of compact spacing, minus le ading. unusual sizes and weights; whatever is needed to improve appearance and impact. S taling specific principles or guides on the sub ject of typography is difficult because the prin Souvenir Demi Excellence in typography is the result of no thing more than an attitude. Its appeal co mes from the understanding used in its pla nning; the designer must care. In contemp orary advertisingtheperfect integration of design elements often demands unortho dox typography. It may require the use of compact spacing, minus leading, unusual sizes and weights; whatever is needed to improve appearance and impact. Stating specific principles or guideson the subject This catalog comprises the entire collection of ITC typeface designs released to date, A total of sixty-six designs, the col lection also includes the newly designed Tiffany and Avant Garde Gothic Condensed series in text and display sizes plus three, new, highly styled display typefaces; Aki Lines, Uptight Regular, and Uptight Neon. Sample pages from the 6"xl2 catalog are shown above. To obtain your copy, send Si .50 by check or money order to International Typeface Corporation, 216 East 45th Street, New York, New York 10017. Help stamp out plagiarism. Buy ITC typefaces only from ITC Licensed Subscribers who are the only manufacturers author ized to use this ITC Licensed mark, #*>TNCS^I International Typeface Corporation 216 East 45th St. N.Y.C. N.Y. 10017 Enclosed is my check or money order for SI .50 U.S. Please send me my copy of the new ITC Typeface Catalog. Zip Code Country

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