Souvenir, Avant Garde Gothic and Condensed,
Serif Gothic, Tiffany, Friz Quadrata are the only
typefaces used in the first issue of U&lc. They're all
ITC typefaces and we've used U&lc to show them
in a wide variety of sizes and weights.
But you will want to see these designs in all their
point sizes and in all their weights as they are shown
in a set of handsomely designed ITC type specimen
booklets. How else will you be able to specify these
You owe yourself the full set of ITC booklets. And
when you buy them we'll give you a free "Souvenir."
And if you don't already have a copy we think
you will also want to send for your own ITC Type
face Collection catalog.
These booklets will be the foundation of your
library of ITC typefaces. Every issue of U&lc will
introduce new ITC typefaces for use in text and
display and each typeface will have its own type
ITC typefaces are going to be part of your typo
graphic future for the decade ahead. Start your
collection of them now. Souvenir may never be