EVERY GARDEN TOOL WE MAKE,
EVERY GARDEN TOOL WE MAKE,
WE PUT OUR HEADS ON THE BLOCK.
[Deutscher TextSeite 318]
[Texte frangais: page 324]
find advertising an attractive industry to work in. Their standards are
new and more idealistic, their hopes and fears different and, for many of
.them, success is more likely to be judged by personal achievement and
.fulfilment than by any purely financial or materialistic criteria.
And the young are not entirely alone. Coupled with their opinion is
that of many older people and of some governments, who are taking
steps to quash the falsification of truths and the misrepresentation of a
product's real value by which advertising has come to be known.
Happily the industry has responded well. But perhaps not well
'enough. There is a realization that the time has come for an end to the
'blatant manipulation of the public's spending power and that advertis
ing should adopt a more informative role as a working section of the
mass media system whose principle has always been one of public ser
vice. This year's and last year's Design Art Direction Awards echo
this sentiment almost precisely and come from within the industry itself.
Outside the industry there are other shifting patterns of trade. These
too will affect advertising. In the grocery business, for example, the
world food situation will probably cause supermarket chains to regroup
in order to provide essential products such as bread and sugar that
depend on bulk harvests from a few major supplying countries.
Against this backdrop of constant change the industry must continue
to alter its stance and redefine its attitudes. And, while much has been
done, there is still a long way to go in Britain before we match the
achievement of those in the Netherlands such as Tel Design Group of
The Hague, who have been doing experimental work with posters in
Bangladesh. Their attitude is much more in line with public feeling, and
it is this concept of advertising as a public servant and not as a public
nuisance which agencies in Britain should be striving for.
Time wis when every garden tool you could Not Stanley tools,
buy was solid forged by your local blacksmith. VCfc solid forge them |ust like your old load
Things have dunged a bit since then blacksmith used to Admittedly, we've up-dated
Too many tools now adays are pressed out of our methods, but the pnnaple is the same
sheet metal; they're weaker, they twist, crack and We go hammer and tongs at a red hot chunk
tend, they break. of metal until it takes shape Then we perfect and
polish it until we're completely satisfied. Your old local blacksmith would have beten
Spades, forks, trowels, shears, knives and hoes, ptoudofus.
You name it, we forge it For information wnte to: Stanley Tools Ltd,
Of course, the tools take longer to make this Wbodside, Sheffield SS9PD
way, but they're stronger They 're better looking Well gladly send you
and they do their job better our beautiful btodiure «111 rowan gaudex tucu.
Your old local blacksmith would have been
Time was when every garden tool you could
buy was solid forged by your local blacksmith.
Things have changed a bit since then.
Too many tools nowadays are pressed out of
sheet metal; thcyfe weaker, they twist, crack and
bend, they break.
Not Stanley tools.
Vlfc solid forge them just like your old local
blacksmith used to Admittedly, we've up-dated
our methods, but the pnnaple is the same
We go hammer and tongs at a red hot chunk
of metal until it takes shape Then we perfect and
polish it until we're completely satisfied.
Spades, forks, trowels, shears, knives and hoes.
You name it, we forge it.
Of course, the tooLs take longer to make this
way, but they're stronger They're better looking
and they do their job better
For information write to. StanleyTcxjls Ltd,
J 1 JIVi-v'i
Well gladly send you
our beautiful brochure ras