•|ied to design record covers, a speciality that calls for imagi- iL but also for the ability to sense and mirror the spirit of imes. It was there too that he built up his extensive col- Don of transparencies of the many visual phenomena ot the mtryj the details of which he can always call upon at need that he is back in Switzerland. !Hhe American influence probably explains the new accent posters for cultural events have introduced into Swiss >ts. Whereas information has hitherto counted more in this 4>r than advertising impact, Brühwiler's theatre and exhibi- I posters borrow many of the features of product promotion, jir conception, and the posters themselves, are all the more 4ome because they offer some hope of mobilizing the interest tew sectors of the public in cultural events that today are 4 only poorly attended. - die graphic formulations Brühwiler finds for his commis- j.s are marked by precision and perfection of execution, '.doxicallyand this may be the main explanation of his 'essthey are wide open to imaginative interpretation and in way stimulate the creative interest of the viewer. To be I to inject this quality into his design, he must first put self in the place of the person whose attention he wants to 4h: he must make a learning process the guidepost of his j -to-day creative work. Art Directors Directeurs artistiques: 3) VARLEY SMITH 4) ROLAND YOUNG Photographer Photograph Photographe: 1) FRANK LAFITTE

Graphis de | 1976 | | page 43