Newspaper Louis Silver stein The World's Best-Illustrated Another Senate Test AT HOME Summer Apples Stock Market Q. and A. F.B.I. Reform el)c Jfekr llork SEime; The New York Times, America's most prestigious newspaper, is also onif ti largest and most many-sided publications of its kind produced anywhere in th(, or;, Its weekend edition is famous for its sheer bulk and weightthe subscriber eivr upwards of two pounds of newsprint each Saturday. Apart from the daily, tie it weekly supplements on subjects such as Business and Finance, Arts and sue Travel and Resorts and Real Estate, a Book Review, a Magazine and The 'VfefeT Review. Some years ago a programme of redesign was initiated which also iiiefc a new attitude to illustration. From now on drawings were to be commission an artists encouraged to add their own graphic slant to the statements of writer:Jon"*' mitted art directors were soon implementing this new policy to striking efff an talented illustrators from all over the world were making their contributie' It probably safe to assert that as a result The New York Times is now the work bes illustrated newspaper. Louis Silverstein, who is in overall charge of design, he ou lines for our readers how this new departure in illustration came about. Edih Illustrators, collage-makers, new and established artists have foiam time been enlivening the offices and pages of The New York ,'mf with their varied and exotic talents. They are obviously most welche-v in the offices and in the paperand their presence has been noil b !-w readers, by other publications and by artists and designers in ice fields. In addition, recognition has come in the form of numerous a ltd sit and exhibitions. Not all recognition is laudatory; occasionally a tde- will say, 'I like what you're doing, but that drawing yesterdayif tcx in much, what does it mean?' Or more specifically, a sculpture-cariiunaict of Kissinger will bring a letter objecting that the nose is anti-Seiiwex; or a drawing of a doctor on a crumbling pedestal will evoke compint, t of an anti-physician bias. But all this is part of a visual excursiolntir meaningful graphic statementsimages that make the most of the wi print environment, moving the newspaper away from its increa'.gb outdated image of the 'good greY New York Times'. Some aspects of this excursion may seem remarkable: that it s uit happen within the evolving framework of a traditional and essefalh conservative journalistic attitude; and that it should happen wi'in creasing consistency throughout a large daily and a Sunday news pei famous for its physical bulk and variety of contentvirtually ten t bli; cations in one every Sunday. The stage was set seven years ago when the publisher of The ev> York Times, Arthur Ochs Sulzberger, and vice-president Ivan reil asked me to modernize the type styling of the Book Review. TI as- - v. signment developed into a completely new format that included apa- cept of a more 'graphic' kind of illustration, based more on commiss led drawings and less on researched pick-ups. Implementation of the fchat included two key ingredientsdesignation of an art director to gi\ the

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