INDUSTRIAL
ARTS
THE MAGAZINE OF APPLIED ART IN MANUFACTURE AND MARKETING
J. M. Oldfield
Stuart Legg
Arthur B. Allen
EDITED BY BERTRAM EVANS
Associate Editor: Margaret Oldfield.
Hon. Directors: Edward Hunter (chairman), W. T.Ctndtan,
Joseph Emberton, F.R.I.B.A., Bertram Evans David Ojeenmll,
L. D. GreenhiU, W. StanleyHamson, Eileen Hunter, Bernard h.
Jones, Tom Purvis.
Editorial correspondence to Kingsway House, 103 Kmgsway,
London, W.C.2. Phone: Holborn 5733.
Correspondence concerning Advertisements to Salisbury Square
House, Fleet Street, London, E.CA. Phone: Central 6662.
Published by Bernard Jones Publications, Ltd Cursltor House,
37 Chancery Lane, London, W.C.I. Phone Holborn 6158.
Subscription: 10 Shillings per annum, post free. (Foreign,
15 Shillings.)
CONTENTS of No. 5, Vol. 1. AUTUMN, 1956
174 STREAMLINED TRANSPORT Raymond Loewy
183 THE ARTIST ENLIVENS INDUSTRY Duncan Grant
191 BUILDING WITH GLASS Raymond McGrath,
B.AHCH., A.R.I.B.A.
199 DESIGN GOVERNS THE GAME OF CHESS
206 THE TASK BEFORE THE PROPAGANDA FILM
213 TWO ITALIAN SCHOOLS OF INDUSTRIAL ART
218 THE OSTWALD SYSTEM OF COLOUR HARMONY
223 LOOKING THROUGH THE SIEVE Imre Reiner
227 HUMOUR IN ADVERTISING Andre Legard
232 FORM IN ADVERTSING Xanti Schawinsky
238 TOWARDS A UNIVERSAL TYPE Herbert Bayer
B
