INDUSTRIAL ARTS THE MAGAZINE OF APPLIED ART IN MANUFACTURE AND MARKETING J. M. Oldfield Stuart Legg Arthur B. Allen EDITED BY BERTRAM EVANS Associate Editor: Margaret Oldfield. Hon. Directors: Edward Hunter (chairman), W. T.Ctndtan, Joseph Emberton, F.R.I.B.A., Bertram Evans David Ojeenmll, L. D. GreenhiU, W. StanleyHamson, Eileen Hunter, Bernard h. Jones, Tom Purvis. Editorial correspondence to Kingsway House, 103 Kmgsway, London, W.C.2. Phone: Holborn 5733. Correspondence concerning Advertisements to Salisbury Square House, Fleet Street, London, E.CA. Phone: Central 6662. Published by Bernard Jones Publications, Ltd Cursltor House, 37 Chancery Lane, London, W.C.I. Phone Holborn 6158. Subscription: 10 Shillings per annum, post free. (Foreign, 15 Shillings.) CONTENTS of No. 5, Vol. 1. AUTUMN, 1956 174 STREAMLINED TRANSPORT Raymond Loewy 183 THE ARTIST ENLIVENS INDUSTRY Duncan Grant 191 BUILDING WITH GLASS Raymond McGrath, B.AHCH., A.R.I.B.A. 199 DESIGN GOVERNS THE GAME OF CHESS 206 THE TASK BEFORE THE PROPAGANDA FILM 213 TWO ITALIAN SCHOOLS OF INDUSTRIAL ART 218 THE OSTWALD SYSTEM OF COLOUR HARMONY 223 LOOKING THROUGH THE SIEVE Imre Reiner 227 HUMOUR IN ADVERTISING Andre Legard 232 FORM IN ADVERTSING Xanti Schawinsky 238 TOWARDS A UNIVERSAL TYPE Herbert Bayer B

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