OMotft (£yrU?BACKED BY A A CENTURY'S PRESTIGE MODERN LIVING PITMAN Published by PITMAN WHAT THE PRESS ARTIST SHOULD KNOW THE TECHNIQUE OF THE POSTER MODERN LETTERING FROM A TO Z LAYOUT: ITS THEORY AND PRACTICE IN MODERN COMMERCIAL ART Parker St., Kingsway, W.C.2 PERMANENT 077 Je\"0726/A SIDEBOARD AND SOME SUGGESTIONS IN OCCASIONAL PIECES By JOHN R. TURNER This practical book by an experienced and successful press artist is full of valuable information for all who aspire to success in any branch of commercial and press art. It shows how artistic ability may be capitalized and discusses fully the intricacies of technique and reproduction. Crown 4to, cloth, 156 pp., illustrated. 7s. 6d. Net. Edited by LEONARD RICHMOND, R.O.I.R.B.A. Experts in every branch of poster work have collaborated to make this one of the most comprehensive treatises upon the subject. Demy 4to, cloth, 220 pp., illustrated with a magnificent collection of posters in colour and black-and-white by British, American, and Continental artists. 42s. Net. For over 100 years Gillott's have been the makers of first'dass pens, manufactured from the finest materials. They can claim, then, with justification, that with a century's experience behind them they can and do produce the ideal pen for every conceivable class of work. The varied and complete range of drawing penc are acclaimed by famous artists throughout the World as being the most flexible and most versatile obtainable. Send for illustrated catalogue and trade terms By CECIL WADE Written by one of the foremost lettering artists, this book shows a style and treatment of letter for every conceivable purpose. Cloth, 134 pp. Second Edition. 12s. 6d Net. By CECIL WADE Shows how perfect design and balance is achieved in layout from the preliminary scribble to the finished drawing. Crown 4to, canvas, 96 pp., profusely illustrated. 7s. 6d Net. ORDER FROM A BOOKSELLER OR CATALOGUE Sent Post Free WILLIAM WHITELEY LTD., queens road and westbourne grove, london, w.2 'P/ione MYswater 1234 4 ft. 6 ins. sideboard with mahogany interior and five drawers, the two top drawers lined £2? 10 0 for cutlery. Centre cupboard fitted shelf, sliding shelf above drawer for service. Silvtr Beech Armchair, with cane back md seit (Foreign) £2 2 0 Chromium Plated and Birch Coffee Table (Foreign) £2 9 6 Ditto small Chair (Foreign) ......£1 IS 0 Chromium Plated Lamp Standard - - - - £1 10 0 Modern Birch Occasional Table 16 in. high - - £4 4 0 Shade - £2 20

Industrial Arts en | 1936 | | page 6