A practical and pleasing container creates confidence in the contents and stimulates purchase. In the "good old days" the suggestion of reliability and quality was con veyed to the customer by simple methods of presenting the goods. The same style, judiciously used, can be equally effective in our own days, but there are now many new types of goods for which new styles of "dress"—new ways of making the "sieve"—have to be created. By the character of the packaging it is possible to indicate the distinctive qualities and specific value of the goods. A manufacturer is best served by a package that gives the most convincing artistic interpretation of its contents. "A well-laid table is half the cooking." The law of intrinsic H A /VI 0 N Y hptweef*=rhr owuvW be observed.

Industrial Arts en | 1936 | | page 66