OMotft (£yrU?BACKED BY
A A CENTURY'S PRESTIGE
Published by PITMAN
WHAT THE PRESS ARTIST SHOULD
THE TECHNIQUE OF THE POSTER
MODERN LETTERING FROM A TO Z
LAYOUT: ITS THEORY AND PRACTICE
IN MODERN COMMERCIAL ART
Parker St., Kingsway, W.C.2
077 Je\"0726/A SIDEBOARD AND SOME SUGGESTIONS IN OCCASIONAL PIECES
By JOHN R. TURNER
This practical book by an experienced and successful press artist is full of valuable
information for all who aspire to success in any branch of commercial and press art. It
shows how artistic ability may be capitalized and discusses fully the intricacies of
technique and reproduction. Crown 4to, cloth, 156 pp., illustrated. 7s. 6d. Net.
Edited by LEONARD RICHMOND, R.O.I.R.B.A.
Experts in every branch of poster work have collaborated to make this one of the most
comprehensive treatises upon the subject. Demy 4to, cloth, 220 pp., illustrated with
a magnificent collection of posters in colour and black-and-white by British, American,
and Continental artists. 42s. Net.
For over 100 years Gillott's have been the makers
of first'dass pens, manufactured from the finest
They can claim, then, with justification, that with
a century's experience behind them they can and
do produce the ideal pen for every conceivable
class of work.
The varied and complete range of drawing penc
are acclaimed by famous artists throughout
the World as being the most flexible
and most versatile obtainable.
Send for illustrated catalogue and trade
By CECIL WADE
Written by one of the foremost lettering artists, this book shows a style and treatment
of letter for every conceivable purpose. Cloth, 134 pp. Second Edition. 12s. 6d Net.
By CECIL WADE
Shows how perfect design and balance is achieved in layout from the preliminary scribble
to the finished drawing. Crown 4to, canvas, 96 pp., profusely illustrated. 7s. 6d Net.
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