TOWARDS A UNIVERSAL TYPE HERBERT BAYER One glance at the specimen book of types issued by even an up-to-date printing firm, reveals a collection of the most varied sorts of letters, which as a whole constitute a conglomeration of style of the worst kind. Arranged in groups and compared with other expressions of the periods from which they have descended, they remind us that 1J To-day we do not build in gothic, but in the modern style. 2] No longer do we travel on horseback, but in cars, trains and aeroplanes.

Industrial Arts en | 1936 | | page 78