TOWARDS A UNIVERSAL TYPE
HERBERT BAYER
One glance at the specimen book of types issued by even an up-to-date printing firm, reveals a collection of the most
varied sorts of letters, which as a whole constitute a conglomeration of style of the worst kind. Arranged in groups and
compared with other expressions of the periods from which they have descended, they remind us that
1J To-day we do not build in gothic, but in the modern style.
2] No longer do we travel on horseback, but in cars, trains and aeroplanes.
