It may be argued that the pleasure of a drawn figure is not so convincing as
that of an actual photographed human being. Here is an example of satis
factory photo-realismwhich has been used in various sizes, in offset,
for a poster size 100 x 70 cm., in photogravure in brochures, etc. The photo
graphy was by M. H. Bergne, of the Atelier Bergne, and M. K. Krantz, for
the Kooperativa Förbundet of Stockholm, for a new brand of coffee. The
photographers aimed at strong effects of light and the lettering is printed in red.