Photo-realism POSTERS 38 It may be argued that the pleasure of a drawn figure is not so convincing as that of an actual photographed human being. Here is an example of satis factory photo-realismwhich has been used in various sizes, in offset, for a poster size 100 x 70 cm., in photogravure in brochures, etc. The photo graphy was by M. H. Bergne, of the Atelier Bergne, and M. K. Krantz, for the Kooperativa Förbundet of Stockholm, for a new brand of coffee. The photographers aimed at strong effects of light and the lettering is printed in red.

Modern Publicity en | 1934 | | page 44