POSTERS American examples of the poster are not numerous, but William Seifert is an American artist who has thoroughly mastered its technique. The poster shown above delivers its message at a glance, and the barber's client has a convincing appearance of health. A skilful gradation of colour makes the poster glow with vitality. Shell-Mex and B.P. Ltd. have greatly developed the art of the unusual in poster design, and the quaint symbolic figures in this lorry bill by Hooper Rowe are certainly novel enough to rivet attention, though the purpose is the eminently practical one of emphasising the high anti-knock qualities of B.P. Ethylan essential quality to the modern high- compression engine. The ground is Venetian red, the word Ethyl in yellow, the horses of grey shades on a black ground.

Modern Publicity en | 1934 | | page 50