IS
'WELL-
ISN'T THAT JUST
\r~;»r vou ?r
PRESS
ADVERTISEMENTS
IF ONLY SHE'D KNOWN BEFORE
TOOTAL CREASE-RESISTING FABRICS
LUX PRESERVES THE
E-L-A-S-T-l-C-l-T-Y «««.nos
66
I CAN HEAR MOTHERS
REMARKS WHEN SHE ARRIVES
SHE THINKS I'M SO f
CARELESS-ALWAYS WEU 1
GETTING LADDERS,' /aREN'TÜ
WWAT DO VOD MEAN?
I CANT HELP IT tf
EVERY TIME 1 BEND MY
KNEE A LADDER STARTS
^WRl.MV DEAR
OHSYLVIA WwaT I'M TRYING
VOL) ARE TOO TO MINT IS THAT
BAD TOR LOTS OF LADDERS
6C*X)NESS SAKE CAN Bf'PRtVf NTf D
BE SENSIBLE J
CAN'T I
,you?;
SOUNDS ÜRANdU'57 »T KEEPS
sylvia stockings Pitting
I'LL TRY IT JrOO VOUVE NO IDEA
V.. HOW THAT SLIMS
,^V' V.YOUR-»,, ANKLESj
Ashley's drawing in characteristic
straight lines and simple curves
puts Mayfair smartness in lighter
vein, deploring the appearance of
a creased dress. The headline and
copy are set in Luxor Bold and
Light and the advertisement was
produced by Paul E. Derrick for
Tootal Broadhurst Lee Co.
Below This is a type of advertise
ment which has lately had a con
siderable vogue. The principle of
the strip picture being applied to
an advertising story. The agents
are J. Walter Thompson and the
photograph is by Studio Sun. The
advertisement was produced for
Lever Bros.
ROBIA cotton vgw TOOTAL FOULARD TOOTRESS
TOOTAL CHIFFON -.yon TOUTALINE TOOTAL TAFFETA aye
There s absolutely no need to wear frocks that crease so easily. You can have
dresses for every'hour of the day in Tootal crease-resisting fabrics, which crush
as little as costly silks and wools. Arid how little they cost in comparisonWhy
you can have two or -three gowns now for the price of a single expensive
satinDon't be afraid to launder them either. They wash like silk itself
staunch to their charming colours and patterns true to their power to resist
the -tiresome crease. They are sold by the brand names given below. Each
carries the Tootal Guarantee.of satisfaction and has its own brand name on the
selvedge. If any difficulty write Tootal (Dept. 00), 56 Oxford Street, Manchester.
YOU SEEIfVou WASH STOCKINGS
WRONGLY THE THREADS GET WORN
and break easily sot there
IS ONE THING THAT
SAVES THE ELASTICITY
OF SILK LUX1
SO MANY ladders can be pre
vented. Runs dan'i start at the
least strainif you use Lux always
for washing your stockings.
When silk or artificial silk is new
experts say it has elasticity,
is stretchablc live." Rubbing
destroys elasticity so threads
break easily. But with Lux there's
no need to rub its rich lather
take* dirt out gently and quickly
colours and texture stay just like
new. There's no soda in Lux.
Your grocer or dealer sells Lux.
A BIG packet costs only «d. Also
in 4d and 2d sizes.
Lx 1309-no a LEVER PRODUCT
r I A C T I S~ I T THAT MAKes
FIT AND LAST
