you can afford a cheap toothbrush!
Some successful press advertisements
gain their effect from a method akin to
that of the editorial presentation of
newsand are complete with headlines
that attract or amuse by demanding an
explanation which is to be found in the
rest of the advertisement.
This is the principle of the advertise
ment produced for the Saxone Shoe
Company by R. H. F. W. Bernard Ltd.,
with an excellent drawing by Drons-
field and of the advertisement for
Tek toothbrushes produced by the
London Press Exchange from which
we have taken the attractive drawing
by Elizabeth Wall. The startling head
line resolves itself into the fact that a
cheap toothbrush is dear in the long run
and vice versa.
SAXONE SHOE CO LTD 50 BUCHANAN STREET 143-145 SAUCHTEIIALL STREET
AND 118 BUCHANAN STREET GLASGOW BRANCHES EVERYWHERE
ou O 111 cn dfe
SIIOC SHOPS /la
TO Til El It SHOES
There was once a charming young
lady who bought her bridal shoes
at the wrong shop. The consequence
was she went through the wedding
ceremony in such agony with her feet
that at the all-important question she
replied I won't, so there
We hasten to say that she couldn't
have been a customer of ours. She
certainly hadn't heard of the notice we
issue to our shoemakers and fitters that
they are in for serious trouble should
they be party to interference with such
a vital affair as the one to which we refer.
By which, of course, we do not mean the
the wedding of man and woman—but the
wedding of men or women to their shoes.
It goes without saying that the sequel to
being wedded to the wrong shoes is terrible.
Life together becomes more than just
a farceit is a mockery and a shame
There is divorce and much needless ex
pense in the offing.
On the other hand, what joy is yours
when the ideal is foundHow glad you
must be, therefore, to know that the
Saxone and Sorosis shops don't just
pocket the necessary fee and leave it
at that. They guarantee to find you
the right partner. The one you'll be
happy with this evening, to-morrow and
for ever and a day.