a cJ/duieJe/i BEER is best For bodily health Beverige PRESS ADVERTISEMENTS THE F. AA. SCHAEFER BREWING COMPANY, BROOKLYN, N. V. MEMBER BREWERS' 8QARD OF TRADE, INC. Here are two methods of advertising beer. British and American. The British advertisement (pro duced by The London Press Exchange) is one of a series in the national Press, forming part of a campaign which was strongly reinforced by posters. The theme is the healthful properties of beer, reiterating the ingredients, malt, hops, sugar and yeast and the value of each. The powerful drawing is very helpful in the general effect. The advertisement of the Schaefer Brew ing Co. relies on the more direct appeal of a photograph, while the tradition of the firm, renewed after the enforced interlude is delicately suggested. The agents are Batten, Barton, Durstine Osborn Inc. round just naturally fol lows another alter you taste the first delicious elass of fjcfoaete/i Beer is the wine of our country heartening in winter, thirst-quenching in summer. Remember the health- giving elements from which it is brewed: malt, made from the finest barley, for digestion; hops for appetite; sugar for energy; yeast for vitality. Athletes tram on it. What could be better for you MALT HOPS SUGAR YEAST

Modern Publicity en | 1934 | | page 90