It ItI)('HU IIEHMECHANICAL
advertiser Adlerwerke A.G., Frankfurt, designer Bernd
Reuters, Berlin. Catalogue covers in colour. Campaign of
uniform character with individual variations according to the
problems. Above Catalogue announcing improvements and
changes in the bodies of older models, addressed to the
financially less-favoured classes, favourably received, with good
effect on sales. LeftCover designed to show the character
istics of a new model and addressed to the wealthy driver.
RightCover of catalogue introducing new model and
addressed to those who are progressively-minded.