It ItI)('HU IIEHMECHANICAL 96 advertiser Adlerwerke A.G., Frankfurt, designer Bernd Reuters, Berlin. Catalogue covers in colour. Campaign of uniform character with individual variations according to the problems. Above Catalogue announcing improvements and changes in the bodies of older models, addressed to the financially less-favoured classes, favourably received, with good effect on sales. LeftCover designed to show the character istics of a new model and addressed to the wealthy driver. RightCover of catalogue introducing new model and addressed to those who are progressively-minded. 2.5LITER-SECHSZYLINDER-58 PS

Modern Publicity en | 1937 | | page 100